Not long ago, that would have been a contradiction in terms. Insurance was not intelligent; it was reactive — more about protection than progressive action. It was a staid business with no real sense of imagination or creativity. Today, the landscape has changed.
It is being used in ways people have never before conceived. As students of insurance for more than 30 years, we, at JR KATZ, have witnessed this evolution firsthand. Yet, we have not simply watched this transformation happen around us. We have been on the front lines of change from our very beginning.
Insurance is dynamic, proactive, powerful. It an essential part of every corporate benefits plan and insurance portfolio. It is a vehicle for generating personal wealth and fueling business growth — a means to an end, not the end itself. For the first time, it is being judged by the impact it has on the financial lives and futures of the people and organizations it touches. It is what we call insurance beyond the numbers.